Empowering Skilled ArtisansExplore out what is our mission

Welcome to WomenUPaf, a dedicated online platform that empowers Afghan women artisans by connecting their handcrafted goods, fashion, and art with a global audience. Our goal is to provide economic opportunities for talented women while preserving and promoting Afghanistan’s rich cultural heritage.

Through WomenUPaf, we are creating a space where creativity meets empowerment—a place where Afghan women can showcase their artistry, gain financial independence, and inspire future generations. By supporting these artisans, we are helping Afghan women gain the tools, skills, and confidence they need to build a better life.

Our Values Explore what drives our mission

Women’s Empowerment

We provide Afghan women with the platform, tools, and support to gain economic independence, confidence, and a stronger voice in society.

Cultural Preservation

By supporting Afghan artisans, we help keep traditional skills, designs, and techniques alive, ensuring their beauty is passed on to future generations.

Ethical Sourcing & Fair Trade

We commit to fair wages, safe working conditions, and transparency while ensuring customers receive authentic, high-quality products.

Sustainability

We promote eco-friendly materials and slow fashion, encouraging a mindful, waste-free shopping experience that supports artisans and protects the planet.

Social Responsibility & Impact

Beyond selling products, we invest in Afghan women, providing business opportunities, skill development, and gender equality initiatives to create lasting change.

Collaboration & Inclusion

We work together with artisans, organizations, and communities, valuing everyone's contributions to create a diverse and supportive environment.

Our MissionExplore out what is our mission

Our mission is to empower Afghan women artisans by providing a dedicated online marketplace where they can showcase and sell their handmade goods, fashion, and art to a global audience. We aim to create sustainable economic opportunities for these talented women, helping them gain financial independence while ensuring that Afghanistan’s rich artistic and cultural heritage is preserved and celebrated.

Our visionExplore out what is our vission

Our vision is to become the top global platform for Afghan women’s handmade products, giving their craftsmanship, art, and fashion a place on the world stage. We want to help Afghan women share their skills and traditions with people everywhere, while also creating economic opportunities that allow them to become financially independent. By connecting these talented artisans with international buyers, we aim to build a future where Afghan women can thrive, succeed, and inspire others through their creativity.

About WomenUp